GTM operating system: who owns what, and how it flows.

Colour = owner. Pill = real status today. Solid arrows = flow. Dashed violet = the coach-page feedback loop. Tick Make agent page on a CRM card and the poller provisions a personalized /c page + outreach DM, hands-off. Click any card (↗) to open its live Notion or GitHub home.

● Ready to show Fred

Coach-page automation is live (checkbox → /c page + DM, deployed today). The variant site, CRM, dashboard and Slack standup all run live. Outbound infrastructure is built and message-ready.

● Flag, don't demo

The coaching agent (Track B) is hand-built per coach and the demo flow is still rough. Scalantec outbound is blocked on a sender + warmed domain. Marketplace UI is still a mock. Show the funnel, not these.

OwnerLeadershipEng / PlatformFilip · Growth EngineScalantecSystem / Data
StatusLiveTestingBlockedGatedPlanned
┄┄►  feedback loop
00 SOURCE 01 GENERATE / DISCOVER 02 BUILD / CRAFT 03 SEND / CAPTURE 04 CRM HUB 05 CONVERT 06 REPORT generate generate render deploy log lead waitlist checkbox fires DM back submit · UTM /c link /c link call booked Fred Sets GTM direction and the bar. LIVE Company Memory Bank Source of truth every surface is generated from. LIVE Meta / TikTok ads Publish of rendered ads, gated behind eval-pass. GATED Video engine Remotion: product-demo + UGC ad variants from JSON. PLANNED Content machine Planned: generate campaign copy + pages from the bank. PLANNED Variant site · Track A One message = one /variants page; winner promoted to /. LIVE Agent 1 · Discovery Scrapes + scores coaches 0-100 into a tiered CSV. LIVE QA / Release gate leak-check + validate + release.sh before any deploy. LIVE provision-coach One call: mints the /c page AND drafts the outreach DM. LIVE Agent 2 · Copywriter Writes the v2 DM per coach, embeds the /c link. TESTING /publish · Track C Coach signup form; lead-capture into the CRM. LIVE manykind.ai Live marketing site; home = current winning variant. LIVE /c/<slug> page The real homepage, hero personalized per coach; noindex. LIVE Manual DMs Filip DMs the /c link + hook on IG / Skool. LIVE Agent 3 · CRM log Logs every coach into the CRM, deduped (tested). LIVE LinkedIn · HeyReach Volume lane; blocked on a sending account. BLOCKED Email · EmailBison Email sequences; blocked on domain warm-up. BLOCKED Checkbox poller Finds checked coaches, fires provision, unchecks. Every 3 min. LIVE Notion CRM Single source of truth; dashboard + Slack read it live. LIVE Track B agent The real coaching agent, hand-built with each coach. LIVE Demo-clip gate Reply advances to a call only after the demo clip. GATED Manual follow-up Human stage progression + reply handling. LIVE events.js / WAU Emits usage events; live but not yet stored (WR-11). LIVE Dashboard Funnel + per-owner KPIs, computed live from the CRM. LIVE Slack reporting Daily #gtm standup + speed-to-lead pings (cron). LIVE
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