GTM operating system: who owns what, and how it flows.

Colour = owner. Pill = real status today. Solid arrows = flow. Dashed violet = the coach-page feedback loop. Tick Make agent page on a CRM card and the poller provisions a personalized /c page + outreach DM, hands-off. Click any card (↗) to open its live Notion or GitHub home.

Funnel · 25 Jun · live↗
1,029
Identified
28
In outreach
2
Replied
0
Calls booked
0
Founding coaches

● Ready to show Fred

Coach-page automation is live (checkbox → /c page + DM, deployed today). The variant site, CRM, dashboard and Slack standup all run live. Outbound infrastructure is built and message-ready.

● Flag, don't demo

The coaching agent (Track B) is hand-built per coach and the demo flow is still rough. Scalantec has sent nothing (0 output across both lanes despite the sender being cleared 24 Jun) — the LinkedIn touches in the funnel are Martijn's own. Marketplace UI is still a mock, coaching agent still manual. Show the funnel + the automation, and flag Scalantec's non-delivery.

OwnerLeadershipEng / PlatformFilip · Growth EngineScalantecSystem / Data
StatusLiveManualTestingBlockedGatedPlanned
┄┄►  feedback loop
00 SOURCE 01 GENERATE / DISCOVER 02 BUILD / CRAFT 03 SEND / CAPTURE 04 CRM HUB 05 CONVERT 06 REPORT generate generate render deploy log lead waitlist checkbox fires DM back submit · UTM /c link /c link call booked Fred Sets GTM direction and the bar. LIVE LEADERSHIP Company Memory Bank Source of truth every surface is generated from. LIVE LEADERSHIP Meta / TikTok ads Publish of rendered ads, gated behind eval-pass. GATED ENG Video engine Built: renders product-demo + UGC ads from JSON, run by hand. MANUAL ENG Content machine Planned: generate campaign copy + pages from the bank. PLANNED ENG Variant site · Track A One message = one /variants page; winner promoted to /. LIVE ENG Agent 1 · Discovery Scrapes + scores coaches 0-100 into a tiered CSV. LIVE FILIP QA / Release gate leak-check + validate + release.sh before any deploy. LIVE ENG provision-coach One call: mints the /c page AND drafts the outreach DM. LIVE ENG Agent 2 · Copywriter Writes the v2 DM per coach, embeds the /c link. TESTING FILIP /publish · Track C Coach signup form; lead-capture into the CRM. LIVE ENG manykind.ai Live marketing site; home = current winning variant. LIVE ENG /c/<slug> page The real homepage, hero personalized per coach; noindex. LIVE ENG Manual DMs Filip DMs the /c link + hook on IG / Skool. LIVE FILIP Agent 3 · CRM log Logs every coach into the CRM, deduped (tested). LIVE FILIP LinkedIn · HeyReach Committed 24 Jun, 0 sends. Scalantec not executing (the LinkedIn touches BLOCKED SCALANTEC Email · EmailBison send.scalantec.com (ManyKind ws): 0 inboxes, 0 campaigns. Nothing built. BLOCKED SCALANTEC Checkbox poller Finds checked coaches, fires provision, unchecks. Every 3 min. LIVE SYSTEM Notion CRM Single source of truth; dashboard + Slack read it live. LIVE SYSTEM Track B agent The real coaching agent. Hand-built per coach, not yet scaled. MANUAL ENG Demo-clip gate Reply advances to a call only after the demo clip. GATED ENG Manual follow-up Human stage progression + reply handling. LIVE SYSTEM events.js / WAU Emits usage events; live but not yet stored (WR-11). LIVE ENG Dashboard Funnel + per-owner KPIs, computed live from the CRM. LIVE SYSTEM Slack reporting Daily #gtm standup + speed-to-lead pings (cron). LIVE SYSTEM
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